Bloody good on the ASA!
I absolutely applaud the ASA for the action they've taken on the "bloody" issue for a number of reasons.
1. I have never understood why the stupid word is offensive regardless of its origins, real or imagined, and having it banned by the ASA finally made me go and look it up in the OED. Therefore the ASA's action made me overcome my deep seated laziness and learn something new today.
2. The fact that the ASA banned the word ensures its continued use, especially by children, and entrenches it yet further into the lexicon of spoken English the world over. There is no better way of cementing the affections of a famously truculent people for a thing than banning that thing.
3. The ASA's action has provided a thoroughly enjoyable evening for me while I read and write these comments about such a patently silly thing.
Biting the hand that feeds IT
