Re: That speech in full
"Self-regulation" works when there is a single self involved. Maybe. Things go considerably piriform when you've got multiple bodies interacting.
>“Quite simply – if people don’t pay in some way for content,
>then that content will eventually no longer exist,” he said. Most
>people get this, he added.
Implicitly, everything must acquire a price--which is so much derived free-market dogma. Strangely, there's a parallel between the statement above and the extortionate behaviour being ascribed to the ad-blockers who set themselves up as gate-keepers (ignoring that, increasingly, content is withheld until you can demonstrate that your shields are down relative to the ad-serving domains... sigh); what the quote above suggests is 'everybody will have to pay up, eventually, or the bunny dies--so, take your time, but adjust your attitudes accordingly'.
Advertising hasn't always been the financing engine behind content.
>“We need the whole advertising sector to be smarter. If we can..
>avoid the intrusive ads that consumers dislike, then I believe there
>should be a decrease in the use of ad-blockers,” he said.
The problem can be seen as ad-blockers vs. advertising. However, at the root, it's about a lack of a micro-payments system. There's nothing inherently necessary about advertising online; it exists because an industry of self-serving parties has managed to sell the idea of their own necessity (and benefit) to the web-producing and web-consuming... and ads are now entrenched as a 'feature' of the web. Whether advertising-as-a-means-to-fund/pay-for-content does, in fact, pay for the content is not established--except, perhaps, in theory. There must, sure, be an alternative to advertising and probably the best way to bring one about is to make liberal use of ruthless, merciless ad-blockers.