But... you told us Peak Apple had happened?
I'm confused. El Reg has spent the last 2 years telling us that 2012 was PEAK Apple and it's all doom and gloom for the company since.
But they've totally failed to tell us that the stock price has been on the rise again recently. I suspect El Reg was delibrately spreading the PEAK Apple sub-headline in order to drive down the price so they could buy up cheap stock. And now they have a big pile of stock, they're telling us the price is on the rise in the hope we also buy more and push the price higher.
Skullduggery and duplicity are afoot!