Of course, it might be that Apple snub El Reg because no one on El Reg is capable of proof-reading their copy before hitting the publish button.
And even then, none of the editors can be bothered to read the story after it's published and correct any mistakes either!
Y'know, there's new PR people at Apple now. I'm sure if you tried you'd be able to ingratiate yourselves with them and get Rik (is he still around?) an invite to an event.