Ye cannae change the laws of physics Capt'n!!
"The coating is "invisible" and it can be applied to screens and lenses without causing an optical effect."
That is a curious claim (I am being politic about things, just this once), unless the coating has an index of refraction of 1.0 (unlikely) and/or the coating is thinner than a very small fraction of the wavelength of light (some tens of nanometers at most I would guess). I suppose it could be integrated into the design of an anti-reflection coating, but just spraying it on afterwards will change the anti-reflection properties of the coating in general.