Re: @Magani - Audience or client?
@ Nuke said:- as I turn the sound off and continue reading a book during the adverts
Nuke, I am impressed by your dedication to watching TV with ads. I have given up and source my viewing pleasure from among the following:
* ABC (Oz version of BBC - station ID & endless promos only)
* SBS (Another public broadcaster but seemingly with fewer and LESS-SHOUTY ads than the commercial.stations)
* PVR if there's something I (or more importantly, Mrs Magani) absolutely, positively have to see on a commercial channel so I can skip the ads
* BT channel for other stuff that was probably on a commercial channel and had previously escaped my attention, or more likely never got to the Greater Antipodes at all.
To all ad agencies reading this - I am not your target audience and never will be. I cannot remember when an ad on TV, at the movies, on a billboard or in a magazine caused me to make a purchasing deciding.
Nuke, have a tipple of your choice to aid your reading!