my employer is reading this so...
I am risking my VERY LIVELIHOOD to make a very important post about Bono.
Bono is a perfect example of a man who does not understand how business works. there are all kinds of other factors involved, of course, but it comes down to two things
1: you need to make money
2: people don't pay for what they don't want or need.
iTunes, Amazon, Steam, are all perfect examples of the right direction for today's market. all three are making large piles of scrillah off of easy-to-download, easy-to-pay-for media. sales aren't down because of piracy. Sales are down because of the brick and mortar stodginess and how counter it is to today's breed of lazy consumers.
I like having a physical copy of something as much as bono likes me to pay for it, sure. But if I can cut the cost of shipping and packaging out of my purchase for something that doesn't NEED a physical copy to be useable, I will. I very much believe in supporting the artist of a given piece of media, but paying an overhead for stocking fees and import taxes isn't going to help that artist one bit. all of the various and sundry fees tacked on to the eventual retail price of media go to the various and sundry people attaching them, not to the artist.
Digital media is what the industry needs to embrace right now. fight piracy by making your product viable. don't fight it by alienating the fans that can't afford your latest pop infused lame-rock seepage.