They seem to be under the impression
that we like ad content, and indeed won't use FB if the ads aren't there. In my case the opposite is true, FB is a means for me to keep in fairly regular contact with relatives and friends on 3 continents, the only thing that makes it usable is a collection of filters in ABP along with the facebook annoyances blocker. (http://facebook.adblockplus.me/)
Filters for ABP
facebook.com###u_0_0
facebook.com##._4-u2._5v6e.cardRightCol._4-u8
facebook.com##._4-u2._19ah._2ph_._4-u8
facebook.com##.rhcFooterWrap
facebook.com##.back
facebook.com##.stickyHeaderWrap.clearfix