"Broadcast (multicast would be a better term) is a stupid model - it makes no sense today."
"What the hell sense does that model make ? It is totally insane."
"Admittedly, the public are slow to change their habits - most now have PVRs but still sit down to watch the news at 6pm, or sit through the adverts on coronation street - but it is only a matter of time before the wake up and demand personal media when they want it, where they want it surely ?"
I'm sure all of this made perfect sense when you wrote it but do you mind explaining WHY broadcast is a "stupid" model, why it is "insane" and why the public will "wake up" and start behaving like you?
After all, unless TV rules your entire life how do you ever get to find out which programs you might like to watch unless, every once in a while, you just sit down and watch what is being broadcast? I ask this as a parent who hasn't watched TV in about 6 years and now has absolutely no idea what is on that might be worth watching - as best as I can tell, unless you like reality "talent" shows, the answer is "very little".
Without broadcast we will surely end up with a hollywood model for TV where, once something proves popular, it just gets made over and over until people get sick of it and then they flounce around for a few years producing garbage until someone stumbles upon the next big thing.