Educate the public
My experiments on educating my friends and fellow works showed me that only the ones that really appreciate their privacy where interested in my advices. For the rest it was something like:
"so, you dont mind that someone from the law agencies read your emails, listen to your conversations,etc,etc?"
"of course not, I don't have anything to hide!"
"but that's the point, why spying on you if you are a good citizen?"
"thats to find criminals and terrorists and paedos!"
"but you are not none of these...*sigh*...ok, so, if you dont have nothing to hide, can I access your email? As a good friend of yours I'm concerned that you one day can kill yourself"
"I see...so, you mind that me, your best mate, who you know would never do anything against you, have access to your email, but care nothing if some dude, because wears a government badge, access it at his/her will?"