Nice straw man
"...what lingers is the image of the American consumer who doesn't even realize his or her Netflix stream has been blocked, and simply (presumably) stares at the screen".
The way it would really be done would just be via degradation. Dropped packets, occasional freezes, stuttering. Stuff that would be hard to track down and prove responsibility for. I'm reasonable technical, but I certainly don't have the networking knowledge or tools to be able to track and prove that type of degradation. So instead of a completely failed service, there would be a perception that (say) Netflx doesn't give as good a service as (ISP company X)'s own competing service. Or at least wouldn't unless Netflix ponies up some readies ("nice streaming service you have there. Would be a pity if some packets got... dropped").
However, in spite of that, I enjoyed the article. Nice to make it clear that the judges were basing their decision on how the law was framed (such that the FCC were overreaching their remit) and that it is the responsibility of the law-makers to resolve this if they wish FCC or some agency to have those powers.