I see a few people complaining about silly names in IT, without realising that IT in general is peppered with silliness.
Really, iPad? Am I supposed to wear the thing, stick a parrot on one shoulder and shout "ARRR, JIM LAD" at random people?
Hey, what should we call this phone that's going to be used by a gazillion serious business-types and their workforce? Oh, I know: Blackberry. That's real sensible. Let's give all the workers blackberries. Yep.
Windows? You're going to install windows on my computer? Surely that's the sort of thing that hardcore gamers do to their PCs so they can show off the triple-SLI water cooled GPU rig that cost them two month's wages?
While we're at it, what kind of a name is COBOL? Was someone reading really bad Space Opera when they thought that one up?
Smallest piece of information you can store in a computer? Let's call it a bit. Oh, you want a name for a collection of bits? Well, a byte, obviously. Half a byte? A nybble, of course.
Apple Macintosh? Quark Xpress? Acorn?
Yes, a silly name is quite enough to have an otherwise very useful product, company or service laughed out of the city.