Thanks El Reg... I will be sure to take a look at these titles.
In the mean time... I just watched the jon_ronson video.
I could appreciate the "academics" work a bit more if they had let Mr Ronson in on their joke and/or not re-purposed his photo. Rather than stupid, they just seemed so oblivious to me.
I confess I played with identities on Facebook once.
It was after I discovered I was not as unique as I thought.
There was a user with my same name.
I did contact that user before I proceeded with my project though.