"We're a couple of intelligent, caring guys, who'd you probably like if you met us socially"
Why do companies like Microsoft, Google feel they must prove that they're "real kool"? I don't want to meet you socially. In fact, I don't much care if you live or die. I just use your stuff. I don't want an email service that corrupts messages when you feel like it, because "Hey, it's fun!". I don't want you to entertain me by changing the login screen image every time I turn on the PC. I don't need a new set of images, conventions and sounds on every issue of your OS. I have work to do.
What's next? Might a Google car say "Hey, I know you wanted to go to Seattle, but we thought the Everglades are so nice this time of year. Hehe!". It's not cool: it's just stupid.