Re: If adverts weren't so irritating I'd not block them
It would indeed be interesting to know the percentage of people who actually find advertising demotes rather than promotes the product that they are trying to push. As in makes people actively hostile towards it, and towards its purchase.
There does seem to be a trend that way these days, in that they think getting it into ones brain is enough, regardless of whether it's a positive or negative association. Not just on the web, but think of adverts like (for example) all the new lottery ones with Piers Morgan, Katie Price and Laurence Llewellyn Bowen (or however you spell it). Specifically designed to associate the brand with people who the public ridicule and dislike (generally speaking) as a means of advertising.
Maybe it's clever (after all it seems to have got the Lottery into my memory), but I do wonder if certain brands would have better sales if they just did nothing in terms of advertising.