@AC 08:03, @Doug Glass, @Jim
@AC: You're quite right to make that distinction between offensive and muted ads. I hadn't considered that, my mistake.
@Doug Glass: "...my, my, my ad infinitum".
"me, me me", yes I know your type. but anyway, let's see, you paid for the computer, your connection, your electricity - but not the websites which with your computer/electricity/connection you browse.
And consider how is your "enterprising person" going to look on a market which has died through lack of a funding stream.
Perhaps you'd best set up some of "my websites" and fill them with interesting stuff so you'll have something to look at if/when there's bugger all left.
@Jim: please read my post again. I didn't say ads were required (I said it's either ads or micropayments AFAICS, and FTR micropayments seem preferable to me) and your "unquenchably greedy parasites of big business" is reminiscent of my "...deeply impoverished web effectively owned by the big business that can exploit it."
There's too much good stuff out here. The web is genuinely one of the best things ever to happen (and the worst sink for free time imaginable). I'd like to keep it. And Ms. Bee would like to keep her job.