Re: Who picks up the 'tab' when these things crash?
[[Although realistically they'll have to offer a steep discount to get someone to be the first customer of a refurbished Falcon 9.]]
Since SpaceX have said something like 98% of the price of a launch are the rocket parts they have to throw away after several minutes' use, I think they'll find it quite easy to set an attractive sale price on a light-used rocket*. ;)
(* Well, first-stage. They're not recovering the second stage yet.)
Personally, I'm keen to see them land this because I want to see the ULA folk sweat.