A Title Shouldn't Be Required
Anyone who thinks that DVD was an instant success obviously wasn't there at the early adoption stage. To get the format off the ground, it was actually launched *twice*, about a year apart, as the first launch was almsot completely missed.
The vast majority of people didn't buy into DVD's till 1999-2000 or later, some 3 years after the formats launch. BD as a format isn't 3 years old yet and has sold more *stand-alone* players than DVD had at this point in it's life-cycle.
As for picture quality, a 1080p is truly noticably better than 720p or SD, even when upscaled through a Faroudja upscaler (it's good, but it isn't as good as native 1080) rather than just using the TV's internal upscaler. Anyone who says they cant notice any difference should either get their eyes checked or actually spend time calibrating the TV for the signal (something that should be done on any TV, done properly takes around an hour).
The other element of the format is, of course, sound. The number of comments regarding 720p downloads always fail to mention that this entails reverting back to a stereo soundtrack, the likes of which we haven't seen since VHS died. Both DVD and BD use discrete multi-channel audio, both better than downloads, but playing back a True HD BD in comparison to a DD or DTS DVD is staggering, I didn't think there would be as much of a difference as there is.
Then you get to the biggest mis-conception, that the price of films on BD is astronomical compared to DVD. Really ? The Dark Knight, due for release before christmas, can be picked up, pre-order, for around £12. The same film on BD can be had for around £15. Comparing films that have been around on DVD for years with what amounts to a new release on BD is mis-guided at best and just plain stupid at worst. Besides which, i've heard all these arguments before : in 1986 I was told that CD's would never catch on as they were expensive, in 1997 I was told DVD's wouldn't catch on as they were expensive and now in 2008 BD wont catch on because it's expensive.
As for the 360 getting a BD add-on, I can quite believe that they wont be making one, but then I also fully expect them to announce the 360 replacement next year, probably for a christmas 2010 release (it would fit the replacement cycle MS has been quoted as wanting for it's consoles). So why go through the trouble of creating an add-on for a machine you only expect to be around for less than 2 years ??
@ Darren Tuffs - 5 or more meters from the screen ?? Around 16ft. Unless it's changed significantly in the last 5 years, the average distance from the screen (in the UK at least) was between 8 and 12ft. I would suggest that *most* people sit less than 5 meters away from the screen.