What next?
What is more interesting here is just how important volume is in driving down cost and how quickly this now happens with 'blockbuster' products like the iPhone. Nokia lead the industry with 40% of the global mobile pie and a development and purchasing strategy that leverages its scale to generate healthy margins from its myriad products, not just the best sellers. But ‘owning’ the device and its platform is now even more important as new mobile services they are developing depend on this to function as designed. How long will it be before not just operators but Apple and Nokia subsidise handsets in order to achieve volume sales and therefore a viable market for their future applications and services?
Biting the hand that feeds IT
