Fanatical Support
I'm sure that many more than 1% are learning what "fanatical support" from Rackspace looks like, and those few who are still under the illusion they are receiving something of value or that reduces their risk will have been disabused of that belief. Come to think of it, reputation, loyalty and stickiness are a significant factor in determining goodwill on the balance sheet, and thus enterprise value; I wonder if that won't have to be adjusted by substantially more than 1% after this?