@Allan Rutland and others
Please note that the EULA has more than one clause; aside from the installation bit, it also forbids anyone from encouraging its use on un-authorised hardware.
If the store only contains two items: PC's and OSX media, then there is very little doubt that that restriction is being breached.
With regard to the AutoCad and similar cases, these were all about intent - the original purchase had been honourable, therefore the subsequent resale was considered okay, this guy has no such defence, he intends to obtain OSX media (good luck with that, by the way) for no other reason than to undercut Apple, by selling (with/alongside) un-supported hardware.
Incidentally, my reading of the 'labeled' clause is that the OS may only be used on hardware that has been labeled by Apple Inc, but I don't have a degree in English or Law, so that may not be the only interpreation.
Surely this has to be either a publicity stunt for his next enterprise, or a money-laundering operation via his lawyers, because there is no way that he is going to make money off this deal in the long term. (Nor should he be allowed to.)