Bad Names, Worse Karma
My first job's corporation (GRCI) had a subsidiary with an even worse name than you can possibly conceive (at least for marketing purposes).
But there was someone in the phone book by the name of Foo Kyu Chen. I kid you not. I used to call the lab and hope I'd be answered by Fu Kyu.
But then, the even worse name I mentioned above was "Beagles for Research."