[...] showcased a rectangular black box roughly three inches long that he said contained GPS, Bluetooth, a Wi-Fi hotspot and motion sensors.
Hmmm, It's almost like having your smartphone in the car...
The main advantage of the device, according to Zinchenko, is that it might enable you to get smaller insurance quotes – because the company would be able to see how safely you drive. That's going to be a very, very hard sell to consumers.
That is your "main advantage"? How about HELL NO! Also, again, if you really did want this, all you need is an app on your phone.
The other main advantage? As per the video, you can open your trunk and someone can drop off something you have bought online straight into it.
Well, you could get stuff delivered to work, or if that's not an option then there's "click & collect" or similar. Or you could let some numpty mess around in your car while you're not there. For me, not a difficult choice.
If you ask me, they really seem to be scraping the bottom of the barrel looking for reasons for this product to even exist.