I came directly to the comments to complain about the shameless clickbait in the byline."What the fsck does it matter if he was an Apple employee?" I thought, incensed. "Damn you Reg" -I ranted on- "we all hate Apple, but that doesn't mean you have to smear it (tehe!) in this business"
And then I got to the last line, and was hit in the head by that demolishing joke.
Well played, mr. Fay, well played.