Social Immune System?
" As people become increasingly resistant to traditional forms of marketing, viral advertisements and recommendations are being used more often as an alternative strategy. "
I liked this sentence, implying that advertising/marketing on the whole is a virus for humanity, and as society creates the antibodies (ie. achieving a passable level of consciousness) the virus-peddlars have to create new and dynamic ways to ensnare us with their infectious bilge.
Is the term 'viral advertising' just a coincidence? Is it!?
I think I had a more prominent over-arching point to all of this, but I have to sprint out and buy... anything.