All right, I'll bite.
There are some very keen ebook readers out here in Reg Readerland. Most of us that own a 'real' ebook (e-ink) reader swear by it, decrying LCD as the quick road to eyestrain.
So why is it that "the iPad [is] the first digital device that strikes me as a genuinely attractive alternative to good old-fashioned books and newsprint."?
Support your arguments, man!