As useful as as a two-storey outhouse
I was in PC World a few weeks ago shopping around for a laptop though I had no intention of buying from there - I just wanted a touch and feel of what there was then purchase elsewhere.
I saw a couple of laptops with almost identical specs - CPU, OS, memory, hard drive, graphics, screen size, connectivity, webcam, memory card reader, weight but one was £100 more expensive than the other and I couldn't see why apart from PC World being the kings of ripping people off. Though I wasn't buying I couldn't let this go I asked an "assistant" (note the speech marks as I use the term loosely) about what warranted that extra £100. She didn't know and just looked at the label to show her "knowledge". She said one had a GeForce 8600M GT GPU and the other didn't then I showed her that both laptops have that GPU then she said one had Bluetooth and the other didn't. Once again, I showed her that both had Bluetooth modules and the same type. Unsurprisingly, I grew tired of her not knowing what she was trying to sell so I spoke to another "assistant" and all he could tell me that was different was that one came with a rucksack - hardly worth the £100 premium unless it was lined with gold or signed by some attention seeking celebrity. He tried cracking a few jokes to try persuading me to buy one of them but I wasn't having any of it.
I didn't bother going any further because neither of the "assistants" could explain why two almost identical laptops were £100 apart for no technical reason. I was satisfied that the simple answer was "greed".
I heard another customer ask the exact same question a couple of minutes later and he too was greeted with the same ignorance from the staff. He opted to buy the cheaper model (like any sane person would with the specs being basically identical) but they told him they had no stock and that the closest store with stock was 400 MILES AWAY IN GLASGOW! The customer didn't even sound Northern, never mind Scottish so somehow I didn't think it'd be local to him.
It really didn't bode with their lack of product knowledge. I worked in retail for three years and I like to think I had good knowledge of what I sold. I can't help but feel that the female "assistant" was hired because she was pretty and could make a sale just by fluttering her eyelashes even if she was selling a dead putrid cat. The male "assistant" was probably hired because he could probably sweet talk you into a sale without knowing what he's selling. Their charms might work with somebody who has rudimentary/no computer knowledge but they'd be eaten alive by techheads.
What made things worse was the store having products on display and for sale but no local store had any stock and they had no lead time from their suppliers. Is it really so difficult to put an "out of stock" sign on the display instead of customers having to say they want to buy a product only to be told it's out of stock?
DSG deserve to lose money with their telephone number prices and incompetent staff.