Ok, if they have to ask permission next time for a trial run, presumably those who have been following this story will refuse to take part. The problem is how many actually know about all of this. My wife asked me what I was reading the other day and I told her about all the stuff that was going on with Phorm and their trial. That was the first she heard of it and she was rightly shocked. No one in her office even knew it existed.
I have this horrible feeling that, as on-the-ball as all of the reg readers are, we make up a pretty small group compared to everyone who has a net connection to the big 3. If enough people opt-out, then their service to ISPs becomes worthless, but I don't anticipate enough people doing that without some kind of major headlines in all the national press. I just can't see this stuff on the front page of the Sun and the Daily Mail or any national newspaper really. Even on the big news websites, unless your looking for this story, it doesn't jump out at you. I used to do user support for BT and a few of the other main ones. I have a pretty good idea of what their main customer base is like and they are not a group that will change ISPs over this. Especially if their connection is 'free'. The only way to stop it is if it's deemed illegal. If the opt-out they have isn't cookie based they good for us as our web traffic will not be processed. But that also means it's totally legal and they will stick it in the T/C. If that happens Phorm will win by the force of customer indifference.
Paris because I suspect she's quite an average sample.