Interesting view on history
"The UK market has lagged behind other countries, using DVB-T/MPEG-2 for FreeView when the rest of Europe was implementing DVB-T/MPEG-4. Within two years, Germany will be switching over to DVB-T2 using HEVC, which makes much more efficient use of spectrum for 4K transmissions"
Completely nonsense. It's because we were right at the leading edge that DVB-T and MPEG-2 were implemented. To the best of my knowledge the only countries that launched with H.264 were those who were many years behind us. And we were one of the first adopters of DVB-T2. HEVC was barely even a concept at the point we implemented HD on DVB-T2 6 years ago, which is why we chose H.264.