RE: re: PHORM reply to William Morton
Basic PHORM DB structure to deliver adverts regardless of clientside blocking tools
PHRASE table (ID, phrase, colour)
0, Peter, black
1, holiday, white
2, Greece, white
3, SW1, black/ white?
4, £12, black/white?
5, mystreet, black/white?
6, I-phone, white
7, gadgets, white
8, hate, black/white?
9, kill, black/white?
10, sex, black
11, felching, black/white?
12, Pakistan, black/white?
13, pistol, black/white?
14, kids, black/white?
15, earn, black/white?
16, swallow, black/white?
17, taste, white
18, love, black/white?
19, throat, black/white?
20, breast, black/white?
21 chicken, white
USERS table (internal ID, external ID, isp)
1,-2, Virgin Media
ADVERTISERS (ID, hit count, ^phrase, ^phrase, ^phrase, ^phrase, ^phrase, ^phrase, )
0, holidays R us, 3, -1, -1, -1, -1, -1, -1
1, burger king, 9, -1, -1, -1, -1, -1, -1
2, mc donalds, 9, -1, -1, -1, -1, -1, -1
3, homophobes anonymous, 2, -1, -1, -1, -1, -1, -1
4, gadget phreaks, 4, -1, -1, -1, -1, -1, -1
5, toysRus 5, -1, -1, -1, -1, -1, -1
If I was not interested in people privacy and just wanted to make money then the ad delivery it would go like this
User goes to OIX ad hosting site(WEBSITE1), his cookie is de-domained at LVL7 and cookie ID passed to OIX
OIX return link to AD content on WEBSITE1.
Now it doesnt matter what ad blocking tools the user has he gets my advert from WEBSITE1 direct. No more advertisers complaining of non-delivered advertising.
Now just the phrase list interpretation alone is going to be a nightmare as many english words have different meanings. How are you going to keep up with the changing informal/ obscure language used by specialist groups. How are you going to vet who is allowed to advertise and hence have access to captured data.
From the phrase list above I have left out the ^phrase see if you can work it out.
Even if PHORM allow you to block the ad as WEBSITE1 just redirects to OIX they still get to capture. Change the cookie ID they link it to the internal ID and still capture your data.
The answer is clear if you dont want them to capture your data move to an ISP who will not pimp your data. If enough users start tunneling though the ISP's compromised network then the ISP will just add encrypted streams to the banned protocols on the fair use list.
PHORM TECH TEAM would you be so good as to repost the phrase list with the correct colours.
I'll get my coat shall I, its the one with your data hanging out the pockets