Re: Stop the "big data scare" sensationalism.
"But that is precisely the issue here, AC. The method as described in the report (not this article, description is pretty poor here) shows how using various "correctly" anonymised sources an actor can simply de-anonymise those anonymous behaviours."
Yup, despite me having three seperate 'identities' across the web it's no real big deal to dig in to FB data and find out who I really am (despite FB constantly asking for 'real' details).
A little bit of work should cross-reference posts and messages, digging in to other's accounts would fine-tune my data.
FB keeps asking for my mobile number - despite me putting it in messages where 'my mobile no.' precedes it. A little bot/bit (?) of a tweak ought to have a box coming up with 'is this your mobile'.
I do use cash a lot of the time -- Only use 'loyalty' cards when using plastic, don't have a regular payment pattern -- like cash for up to an amount and card after.
Paying for fuel by cash saves so much farting about - just bung cash on the counter and go 'Thirty quid, pump seven' and bugger off.
(O.K. the 'pump security CCTV will register the number plate and time which will provide a link but not a card trail)