Ummm.... ok... ummmm (queue awkward silence and sound of Crickets!)
No, what he is doing is using influential and respected people to draw attention to his cause and what he believes is a very important message - start with those in the centre, then let it ripple out. Whilst you might dislike or disagree with him, its actually quite a stroke on genius, and we have to respect that he has been so successful.
Whilst I think they are blowing this out of proportion, its definitely a way to get a necessary and important message across, lets face it, commercial pressures are driving the evolution of "AI". Anybody who works in a fast-paced commercial environment knows that ROI is king, always sits number 1 on the priority list, with security and safeguards sitting second from bottom (quality of staff coffee being last!)
My real problem with this though is how people perceive AI, the public are treated like morons and left/led to believe its all about machines developing self-awareness.. Where for our life time (at least) the most we'll see is an every increasing effectiveness of algorithms, that have very specialised tasks.