Pay per use
Big_Boomer - completely agree. Broadband should be closer to the mobile phone model. If it costs £1.50 (including your profit) per GB per user then charge that user £2.00 per GB.
An ISP could offer a £30 per month package that included 15GB data for high end users or a £10 per month package that includes 5GB of data for low end users.
Either way - we then pay for what we use and people realise the value of bandwidth.
Oh and Ashley Highfield will be missed as head of FM&T he's been good for the Beeb and was the man to put FM&T at the centre of the corporation.