Data Solid, but is Williams Looking at Whole Picture
Considering the focus of APOC (USC’s graduate program in the area of online communities of which I am a participant), it should be no surprise the headline of Chris Williams’ recent article in The Register raised a red flag (“‘Facebook fatigue’ kicks in as people tire of social networks”). In the article, Williams asserts that the average length of time users spend on the top three social networks is on the slide: “Bebo, MySpace and Facebook all took double-digit percentage hits in the last months of 2007.” And while Williams goes out of his way to assuage us that ‘social network’ sites are not going to disappear anytime soon, the data presented in the article is alarming....
The rest of my anaylsis of Chris Williams' article go to http://docs.google.com/Doc?id=ddswm24m_57d4djkzhm
Tom Grasty is a 15-year veteran of the advertising, public relations and entertainment industries. Currently, he is Head of Development at Blaze TV, an LA-based production company with over 500 hours in produced music programming. His debut novel, Blood on the Tracks, has just been published and is available at Amazon.com. For more info on Mr. Grasty, go to www.tomgrasty.com.