"Company claims to have sold an unspecified number of things"
> There's clearly a pattern emerging from tech launches these days: announce the launch date and, on the day, sit back and await the 'sold out immediately' headlines.
On the one hand, you could put your money where your principles are and refuse to publish such non-news. On the other hand, if forum posts are a useful proxy for page views, you made quite a few ad dollars yourselves out of this "story".
I imagine companies don't tell you what the numbers are because they're uninspiringly low numbers. "We sold all of the 3000 UK Nexus 4s (which excludes the ones we'd already sold to carriers)" is less compelling.