Maybe some facts?
There will be other readers I suspect who will look at articles like this where there is intense - polemic - discussion without any detail and feel somewhat disappointed..
What is Netapp failing to do? What exactly is the future compared to the present? What new features must be included and how difficult is that to do? How many people actually need the features that Trevor is thinking about (but not being specific) and what evidence is there to support all this?
I know journalism requires people to make noise even when there is absolutely no need for it but IT is riddled with constant new terminology - new anodyne, abstract words that imply innovation but usually are just rehashing existing ideas. Reg readers are more likely than average to be irritated by generalities and expect to see more facts. Without knowing what the real criticism is, it is difficult to judge whether the whole premise of the article is accurate or just hot air.