Re: Copycat Microsoft
You do of course know that XBOX has been able to use Netflix, selling full tv/movies videos via their XBOX marketplace, streaming via DLNA and even usable as a media center extender for YEARS before Apple TV came out. If anything Apple has copied Microsoft as a media device.
The bottom line that TV is changing for Microsoft is that it sells XBOX units. I'm actually considering getting another XBOX to use with my bedroom TV, not because I want it to play games but because I can get to Comcast XFinity ondemand content since they have an app that Apple TV doesn't have, PS3 doesn't have, Roku doesn't have, Tivo doesn't have, but Microsoft XBOX does have. The Apple TV sucks compared to the XBOX for a multimedia device, it does everything it does and more.
And if anybody has vendor lock in it's Apple, dear god they threatened to pull their products out of an entire country if they had to license their DRM to third parties to allow itunes purchased content to play on something else.