Brings back memories
As a teenager, I watched Star Trek with a somewhat skeptical eye: I liked good science fiction, and it wasn't; I liked social comment with (what passed for, at that age, in the US, as) a little style and wit, and ToS generally lacked it, and only rarely were the signatures of real SF writers visible. But the author, who's done a very nice job in relating the socio-historical significance of the series, leaves out perhaps the most moving incident: Nichelle Nichols, looking for roles with a bit more substance than Uhura (cue Galaxy Quest clip with Sigourney Weaver saying it's a dumb job to repeat what the computer says, but it's her job and she's going to do it), was thinking of leaving the show, when she got a call from Dr. Martin Luther King, Jr., asking her to stay because she was such a positive — and unique — role model. That kind of thing, I think, is, in the US at least, the key to Star Trek's survival: it represents our aspirations for a better society (no money, no racial or ethnic strife on the planet) and our willingness to look for new and different cultures. Compare and contrast with Donald Trump's appeal now, *cough*.
And a personal reminiscence: in the 1967 - 1968 academic year, I was applying to colleges, and was shocked to find that I'd been accepted at small but rather well-known science and engineering school in Pasadena, California. I was also shocked by a dean's pointedly explaining that I;d done well enough in non-STEM subjects that I might change my mind about what I wanted to do, and while they had excellent humanities courses, it was difficult there for people who decided not be nerds. While trying to make up my mind, I read about a protest of 500 of the (then all-male) student body at NBC's Burbank headquarters over what turned out to be the final cancellation of ToS. As noted in the story, Star Trek was on on Friday evenings that year, which led me to the conclusion that 2/3 of the undergraduates at that noted institution had nothing better to do on a Friday night than watch a (barely) sci-fi TV series with cheesy production values. I gave the school a pass.
OK, one more personal connection: Leonard Nimoy, like me, was a native of Boston, Massachusetts. His father owned a barbershop in the Dorchester/Mattapan neighborhood.... and cut my grandfather's hair. How could I totally dislike a series with a homeboy in it?