Im a self confessed fanbois, i have been an Apple owner since 1979, but if Apple do this I think they are losing their way (but not of the first time).
Apple's USP, if you like, is not that it follows market demand (thats what Lenovo, Samsung, HTC etc do) but that they create market demand. The iPod and the iPhone show this. Sure there were similar products before hand, but the market exploded when Apple led the market to them. The same could be said of WIMP interface on computers. Before the Lisa and Mac, nobody knew they wanted one.
To start to become consumer led is to lose your lead, and that, for Apple, is a dead end. They will never compete on price and they are not commodity mass market producers. I foresee a repeat of the Scully 90's coming up, with failed attempts to licence products or services to OEMs and little innovation from Apple themselves. Sell your stock now.