This is such total nonsense.
Especially if you watch the same title more than once or are not on Fibre.
Also "Streaming" is really rental. I do not wish to go back to rental. Who paid for the study? Netflix, Lovefilm etc?
Also Quality is generally poorer and lacking subtitles on Streaming, but this of course could be remedied.
I'm building a collection of the Music, TV Series and Films I like. Potentially my Grandchildren may appreciate some of it.
Streaming, Broadcast and Physical media are three complementary technologies. One can't replace the others. No matter how much this would benefit Netflix, Apple, Amazon, Google.