The real issue
It's not Google, Facebook, Youtube etc vs the creator or artist.
Julia Reda is fighting the wrong war. Most creative types are simply treated as employees. The Corporation gets the patents, design rights, copyright.
The USA Radio pays less to music than European as they only pay composer /lyric copyrights, not performance rights to the "band".
A book author only gets 5% to 10% royalty. Or nothing other than wage if a hired writer.
The "war" is between the new Corporates and traditional publishers (Disney, Hollywood, Marvel, DC, Big Six Book publishers, record labels etc). The extensions of copyrights mostly benefit traditional corporates, not authors, though they get something.
Google (Youtube) wants to give nothing.
Amazon at least in cutting out the Publishers, do want to give authors decent royalty, but they want to be the ONLY publisher (then how much will people get?). KDP select is evil.
Engineers and Programmers creating stuff should get same rights as fiction authors, painters, musicians and composers, who may get paid as well as a royalty.
We need better designed Berne Convention copyright, better enforced copyright, encompassing all creative works. Not longer, not secret TTIP, DCMA, not weakened to suit Advertising driven parasites like Google (YouTube), Facebook, Pinterest (maybe they are just a parasite).
Not to create publisher monopolies (Amazon owns IMDB, Goodreads, CreateSpace, Book depositary and more and aim is to completely control book publishing)
Nor sites persuading people to give away their rights such as Flickr, most people don't understand CC.
Wikipedia can't simply be walking over copyright either.
So at the minute Copyright benefits one group of companies (the ones that have directly exploited the creative workers) and are being fought by a newer group who don't want to give as musch, or anything to the real creators.
The anti-copyright lobby are hoodwinked by big corporates like Google. Let's figure how to compensate the real creators better.