Amazon, now Microsoft...
Amazon is writing off $170m on unsold inventory of its Fire Phone,
Next in line will be Microsoft, writing down stock of unsold 'Nokia Lumia' Branded Phones...
Microsoft has ditched the 'Nokia Lumia' Branding, in favour of 'Microsoft Lumia' Branding. Microsoft appear to have forgotton about Nokia already.
Given Windows Phone 'WP - Work in Progress' is now in transition towards Windows 10, this is starting to feel like the disaster Microsoft had between their 'stepping stone' WP7 -> WP8 transition, where loyal WP7 users were left high and dry, with no support/upgrade path, in effect - it leaves a 6-9 month vacuum before the release of Windows 10.
When you have a brand transition, from Nokia Lumia -> Microsoft Lumia, the product is always key.
Microsoft really shouldn't have started changing their online brand presence (Nokia Lumia -> Microsoft Lumia) *before* they have a product available to purchase, with the new brand 'Microsoft Lumia' on the handsets.
In the interim, all the existing 'Nokia Lumia' stock is now instantly recognisable as been 'past its sell by date', including the new Nokia Lumia 735.
Yet another Firesale (and write down of stock) of all Microsoft 'Nokia branded' devices, even the just launched 735.
Customers have reason to be worried. In terms of support, whatever Micosoft say now, Microsoft have past precedence, they can't be trusted on future support. In 12+ months from now, looking back - the obvious cut-off point for support will be the Nokia->Microsoft Brand change.
Microsoft Lumia 735 running Windows, gets support.
Nokia Lumia 735 running Windows Phone doesn't.
Bear in mind much support is also dependent on the carrier, who will also see the Brand Change, as an easy cut off point for 'Nokia Lumia' branded devices.