You can pay for anything you want
Apple never really came up with anything. You can get any gear you want - if you are prepared to pay for it. You always could.
The iPod was a perfect example of Jobbie's marketing insan... genius. Take an mp3 player, moronise the interface (and call it 'funky'), then add an 80G surface-mount spinner. Isn't this wonderful? And it only costs you $800! Just don't drop it.
The MacBook Air - we'll make it so thin that nobody can make a DVD-ROM drive for it... cos, you know, those things are like so dead, man. And they did die, true. About 5 years later. But then there's a little thing called heat-dissipation, but thats ok nobody cares about that. In the meantime, we are so sorry about your scorched testicles, Sir, but they were scorched by Steve so you really should be grateful. Give us $4500 for the new one with less Ball-Scorch....
Decades ago, in the luggable era, Hewlett Packard (I *think*, it may have been somebody else) made a luggable that you could throw over a wall onto concrete. They built it for the military, and it was one of the first devices with 'drop-sensing' that would park the spinner, and all the internals were gel-packed. It cost $30k.
Anything you want. Gimme yo dolla.