GCLoud's UX has got better
To be fair, the user experience of the old GCloud software, from a suppliers point of view, was pretty shonky. New stuff is a lot easier to use. Those 14 developers haven't been for nothing!
The article is right that the frameworks are still problematic - better packaging up of projects for outsourcing, and nurturing ecosystem of good suppliers are where attention's needed (body shopping useful for some projects, but will only go so far)
If you're reading and think buying IT is easy, go join GDS and help them :) It's our job as an industry to improve things, not just whine.