New Business Model
"By that justification, I should be able to walk into my nearest Curry's, pick a new TV off the shelf, and wander away muttering some rubbish about "outdated business models"."
Actually, the new business model is if you walked into a nearest Curry's and *cloned* a new TV. You have removed nothing that was not already there, "stolen nothing" in other words.
New business models must take into account this factor, pirates are not rival with your *possession*, but they are rival with sales of intangible *licenses* to operate (the game, music, movie). Successful business models shift the "monetization" to the license itself. It has been so with mainframe software for decades. Alas, while computer programs can be made that require licensing, audio media formats exist that do not and I can think of no way to prevent it -- music is just data (whereas a computer program MUST interact with the central processing unit creating a point of control).
Ah, but what if the *data* is never released? Suppose you come to the data, not the other way round! That is how Google Earth maintains its ability to monetize the otherwise free Google Earth. That is how online games can do it; you cannot copy the game because you never possess the game; you can at most possess only moment-in-time screenshots.
Paying for permission to do ordinary things (the "license") is almost unknown in the USA. When I first encountered the concept of paying for a radio or television receiver I was amazed. What am I paying FOR? The signals are in the air, just reach out and grab some signal. Why should I pay anyone for THAT?
As an aside: Sir Thomas More' explained it quite well 500 years ago in "Utopia", the concept of taxing ordinary behaviors simply because you CAN.
You can make money in two ways (that I can think of right now) in a commons. One is to restrict entry to the commons in the first place and the other is to appeal to a Patron.
The Patron pays for something expensive and what the Patron gets is not always or very often obvious. Michaelangelo had a patron without whom we would have no Sistine Chapel artwork or naked David. Open Office exists because of patrons Sun Microsystems and Star Division GmbH .
Restricting entry to the commons is achieved in various ways. Put a fence around it the easiest (National Parks for example).
Making a part of the commons "uncommon" is the most ancient and proven way. In the original commons, everyone herded sheep or whatever on the same grass. Strong temptation existed for you to herd more sheep than your neighbor and thus gain advantage. The inevitable result is destruction of the commons by overgrazing; and the cure is to fence the commons into little plots, at which point it is no longer a commons; OR put one big fence around the whole commons and appoint a gatekeeper to control entry to the commons.
In the case of video games, the gatekeeper is the web server that controls your access to online games and you never possess the actual game, but you are vicariously in the commons of the playing field.
When you buy a game that can be copied, you are in a commons, and if you cheat, the commons will be destroyed. In the case of games, writers of games will cease to produce games if they really cannot obtain compensation. It is inevitable.
Consider the "Grand Canyon Skywalk". The Grand Canyon itself is too big to fence or restrict in a meaningful way. BUT if you control (or create) a highly desired viewing point, then you can monetize the value of that viewpoint and you can further increase the monetization by not allowing copying -- since it is a "view" that is being sold, prohibiting photography prevents copying the "view" thus: "No Cameras Allowed -- Many visitors have complained about the unusual rule that no cameras are permitted on the skywalk. The tribe claims that this is to protect the glass from being scratched, while critics believe that this is more to preserve their ability to sell postcards and other stock images." (http://en.wikipedia.org/wiki/Grand_Canyon_Skywalk)
(Penguin, because the commons can contain excellent free software, the free dirt on which value propositions can still be built)