Stop the 084/087 muddle - migrate them to Premium Rate or Geographic Rate numbers !
It's crazy allowing revenue-generating 084 / 087 numbers in the 08 range. Few people know the true cost of calling these rip-off numbers - not surprisingly, they think that 08 is a 'friendly' range because it's used for Freephone 080.
Many big names, including NHS hospitals, break the law by making false claims about call costs. A 1-minute BT Option 1 landline daytime call costs 8p on 0845 and 12p on 0870, but most advertisers claim that the maximum cost is only 4p or 6p per minute, if they mention the cost at all.
Some even claim that mega-expensive 0844 numbers are local rate !
All the wallies at Ofcom need to do is to announce that the 084 and 087 rip-off ranges will be abolished in six months' time. Companies should be told to migrate to the equivalent 094 / 097 premium rate numbers if they still wish to rip customers off, or to the equivalent 034 / 037 numbers in the surcharge-free 03 range if they're only interested in Intelligent Call Routing.