"Old spanish men, like old Australian men, have no clue how the internet works."
Not quite correct "Spanish men and women, like old Australian men, have no clue how the internet works."
There that's closer to actuality,
if you care to look at almost any Spanish web site you will find a level of web design that can only be described as rubbish. There are a few sites that are well designed, usable and look good but literally only a few.
Amazingly, navigation is almost always appalling, Columbus only found America because he went down towards the Canaries first, once there the wind only blows towards America, providing you stick at it beyond the sight of land the Land of the Free is pretty hard to miss.
Spanish websites don't get navigation even if they have all the content finding what you want from most companies is a nightmare.
As mentioned a couple of times above what this is really about is greed in wanting a slice of Google's pie regardless of whether there is any entitlement and the fact that a brown envelope will get most politicians to pass a protectionist law for anyone who can put something interesting enough into said envelope.
For what it's worth I have lived here getting on for 12 years, if I buy online I usually get it from UK, US,China, Australia but rarely from Spain simply because it's hard to find here online.