BB World 2.0 is actually good
One of the good things about it is that I can actually purchase the apps now. It used to be that Mexico was a "free apps only" region, but now I can purchase the apps, though it does seem to be the case of PayPal being required. However, that might be me not being in the US.
Some of the apps are pretty good, I've even purchased a few of 'em. Their sales model is also different; you pay ain initial fee for releasing apps, but whatever sales you get, they go 100% to you, instead of the 70/30 split. Of course, this could be because RIM already benefits from the BIS/BES service contracts and thus has no need to pimp the AppStore. Then again, neither does Apple, but Apple loves to pimp everyone.
Anyway... the few apps I've purchased have been pretty useful. I've also noticed that ever since the AppWorld came out, the number of BB apps have increased. That's pretty good!