Dear Metavisor, you seem to ignore this:
"rule 1) You must not let anyone else sell something for less than we sell it."
That's even more of a competitor-killing practice than the supposed price-setting Amazon was supposed to be doing (if you believe the iFans). Apple and their fanboi army made a point of deflecting all attention to the 30% comission being lower, while conveniently hiding the fact that:
- Apple was forcing publishers to give them the best price,
- Apple was forcing other platforms (like Kindle) to pay 30% of purchases made from iDevices,
- Apple was forcing other platforms to *offer in-app iDevice purchases* which were subjected to the 30% shave-off.
One of these policies got axed, but I don't remember which one. Any of these things remaining is pretty much anti-competitive anyway.