It could well be that with a PI, giving away a million of them a year is not doable, but giving away a million of these might be.
Sure, the PI is a more capable computer in that it has enough connectivity to do video, ethernet, USB and sound straight out of the box - it's this connectivity that probably pushes it outside of the budget for the programme. This machine seems to focus more on direct hardware control (viz, the two buttons and grid of LEDs built in - although as we've only seen a prototype, who knows what we'll end up with!), which would require daughter-boards on the PI pushing the budget further out of reach, assuming you're not going to build them yourself.
When I was 11 (this was in 1976), I had an electronics set for Christmas - this just had 2 transistors, a handful of resistors and capacitors, lightbulb, LDR and piezoelectric earpiece, and came with instructions for about 15 or so projects - of course I outgrew this and extended it and by 13 I was soldering together digital logic and at 15 had my first computer. The point is, something simple can spark an interest in a subject - it's a starting point, not the whole journey.